Adapt your digital experience for China,
not just the language
QEdge helps global organisations localise websites, content, user journeys, AI visibility and digital touchpoints for mainland China users.
China localisation goes beyond translated content
A translated website does not always create an effective China digital experience. Mainland China users may have different expectations around content structure, trust signals, contact channels, search behaviour, social platforms, forms, messaging, conversion paths and AI-enabled discovery. qedge.link helps organisations adapt the experience, not just the words.
What we help localise
Content and messaging
Adapt global content into clear, relevant and market-appropriate Chinese content.
User journeys
Review navigation, conversion flows, contact options and customer journeys for China users.
Search readiness
Support Baidu and China search considerations, including metadata, content structure and local keyword alignment.
AI-enabled discovery
Prepare content, summaries, FAQs and knowledge assets for China's local AI search and LLM-driven discovery environment.
WeChat and ecosystem alignment
Forms and lead capture
Review forms, field structure, validation, privacy notices and CRM handoff.
Trust and credibility signals
Adapt proof points, partner references, case studies and calls to action for Chinese audiences.
Localise for China's AI-enabled digital behaviour
China localisation is no longer only about language and UX. Local AI models, search behaviour, content platforms and digital ecosystems are changing how users find, evaluate and interact with brands. QEdge helps organisations adapt content, metadata, journeys and platform integrations for China’s AI-enabled digital environment.
Discuss China AI ReadinessWhat we review
Content suitability for China AI search and answer engines
Local terminology and AI-readable summaries
FAQs and structured answers for AI discovery
Baidu, WeChat and AI search discovery considerations
Local LLM and assistant integration opportunities
China-specific content governance and approval needs
CMS/DXP workflow alignment for localised AI-ready content
Designed for global teams entering or growing in China
Global marketing teams
Regional digital teams
China market teams
Sitecore and CMS/DXP owners
B2B brands entering China
Healthcare, manufacturing, education, automotive and enterprise organisations
Companies with global websites but limited China localisation capability
Companies exploring China AI, local LLM, AI search or digital ecosystem integration
A practical localisation process
Review
Assess current content, journeys, pages, CTAs, China market fit and AI-readiness.
Adapt
Refine messaging, structure, content, metadata, summaries and user journeys for Chinese users.
Enable
Support implementation through your CMS, DXP, frontend delivery model or AI integration layer.
Improve
Monitor content effectiveness, search visibility, AI-answer readiness and ongoing optimisation opportunities.
Localisation works best when combined with performance, delivery and AI readiness
Effective China localisation is not only about language. The website also needs to load reliably, support local user behaviour, connect with the right digital channels and prepare for AI-enabled discovery. qedge.link combines localisation with frontend delivery, performance optimisation, Sitecore China enablement, China website assessment and China AI ecosystem integration support.