Why We Created qedge.link
Global digital platforms are not always China-ready.
Many organisations have strong websites, mature CMS/DXP platforms, established global governance and well-developed digital marketing operations. But when those experiences need to serve users in mainland China, new challenges often appear.
Websites may load slowly. Third-party scripts may behave inconsistently. Localisation may not go far enough. Forms, analytics, search, hosting and data flows may need additional review. Content may not be structured for Baidu, AI search or local LLM-driven discovery. Global CMS or DXP platforms may require a practical China-facing delivery model.
qedge.link was created to help solve this gap.
It is a QEdge initiative focused on helping global organisations make websites, CMS/DXP platforms and digital experiences work better in mainland China.
Why China digital delivery needs a dedicated approach
Mainland China has a distinct digital environment.
For global teams, this can affect many parts of the digital experience, including:
- website performance
- hosting and CDN delivery
- frontend architecture
- third-party scripts and services
- content localisation
- Baidu and local search visibility
- WeChat and local engagement journeys
- forms and data flows
- ICP and PIPL readiness considerations
- CMS/DXP integration
- AI search and local LLM readiness
These issues are connected. A website may be translated but slow. It may load quickly but have unsuitable forms. It may be accessible but not discoverable. It may use a global CMS but need a China-friendly frontend layer. It may contain valuable content but not be structured for search or AI discovery.
qedge.link exists to help global teams look at these issues together, not separately.
Built for global platforms entering China
qedge.link is designed for organisations that already have a global digital platform but need better China delivery.
This may include:
- global corporate websites
- Sitecore websites
- SitecoreAI-related digital experience strategies
- headless CMS platforms
- SaaS CMS or DXP platforms
- composable frontend architectures
- marketing and campaign sites
- B2B lead generation platforms
- healthcare, education, manufacturing, automotive and enterprise websites
- content and knowledge platforms preparing for AI visibility
Our focus is practical: help global platforms become more effective for mainland China users without assuming that every organisation needs a full rebuild or separate China platform from day one.
Backed by QEdge’s Sitecore and CMS/DXP experience
qedge.link is part of QEdge.
QEdge has worked with Sitecore since 2008 and has supported organisations across CMS, DXP, implementation, integration, upgrade, modernisation, support and digital experience delivery.
That background matters because many China digital challenges are not only local marketing issues. They are platform issues.
To improve China delivery, teams often need to understand:
- how the CMS publishes content
- how the frontend is rendered
- how APIs are used
- how localised content is governed
- how forms connect to CRM
- how search is configured
- how metadata is managed
- how third-party scripts are loaded
- how content can support AI visibility
qedge.link brings QEdge’s platform knowledge into a China delivery context.
qedge.ai and qedge.link work together
qedge.ai remains QEdge’s main commercial site for CMS, DXP, Sitecore services, Search & Discovery, AI Visibility and digital platform modernisation.
qedge.link focuses specifically on China digital enablement.
A simple way to think about it is:
qedge.ai = QEdge’s CMS, DXP, Sitecore and digital platform expertise
qedge.link = China enablement for global websites and digital platforms
The two are connected.
For example, QEdge’s Sitecore capability supports qedge.link’s Sitecore China Solution. QEdge’s Search & Discovery and AI Visibility capabilities support qedge.link’s China-facing search, AI readiness and local LLM positioning.
Together, they give global organisations both platform expertise and practical China delivery support.
What qedge.link offers
qedge.link focuses on practical China digital enablement solutions.
Our initial solution areas include:
1. China Website Assessment
A practical review of website performance, accessibility, localisation, hosting, search visibility, AI-readiness and delivery suitability for mainland China.
This helps global teams understand what is working, what is not, and what should be prioritised.
2. Sitecore China Solution
Support for global Sitecore clients that need to extend Sitecore-powered digital experiences into mainland China.
This may include frontend delivery planning, performance optimisation, localisation, SitecoreAI readiness considerations, Search & Discovery and China AI ecosystem readiness.
3. China Frontend Hosting
A delivery model that helps improve mainland China website performance by optimising or hosting the frontend layer in a China-friendly way while keeping the global CMS, DXP or backend platform in place.
4. Localisation & Market Readiness
Support for adapting content, user journeys, forms, CTAs, trust signals, search behaviour and CMS/DXP workflows for mainland China users.
5. China AI and LLM Ecosystem Readiness
Support for preparing content, metadata, FAQs, structured summaries, knowledge assets and CMS/DXP integration for China’s evolving AI search and local LLM ecosystem.
More than website performance
Website speed matters, but qedge.link is not only about performance.
A China-ready digital experience should also be:
- accessible
- localised
- searchable
- AI-visible
- practical to operate
- connected to existing CMS/DXP governance
- aligned with local digital behaviours
- supported by appropriate readiness planning
For enterprise organisations, this combination is important.
A fast website with poor localisation may not convert. A localised website with unreliable forms may not generate leads. A well-designed website that is not discoverable may not support growth. A global CMS that cannot support local content workflows may slow down regional execution.
qedge.link helps connect these pieces.
Preparing for China’s AI-enabled digital future
China’s AI and LLM ecosystem is developing differently from Western markets.
Local AI models, AI search platforms, super-app ecosystems, content platforms and regulatory expectations may all influence how users discover, evaluate and interact with brands.
This means global organisations need to think beyond traditional SEO and website delivery.
They should consider:
- AI-readable content
- FAQ and answer-style structures
- localised terminology
- structured metadata
- knowledge retrieval
- local LLM readiness
- China-facing AI assistants
- CMS/DXP content governance
- Search & Discovery integration
qedge.link helps organisations begin this journey in a practical way, starting from the website and content foundation.
Our approach
qedge.link is built around a simple delivery approach:
1. Assess
Understand the current China digital experience across performance, access, frontend architecture, content, localisation, search, AI-readiness and platform delivery.
2. Design
Identify the right delivery model, whether that is frontend optimisation, China frontend hosting, Sitecore China enablement, localisation improvement or AI visibility readiness.
3. Enable
Support practical implementation through the existing CMS, DXP, frontend, content workflow or integration layer.
4. Optimise
Review performance, search visibility, user journeys, content effectiveness and AI-readiness over time.
This approach is designed to avoid unnecessary complexity while helping global teams move forward with confidence.
Who qedge.link is for
qedge.link is relevant for:
- global brands entering or growing in mainland China
- Sitecore clients with China market requirements
- organisations using SitecoreAI or evaluating modern Sitecore strategies
- SaaS CMS or DXP users without mainland China hosting
- headless CMS and composable frontend teams
- marketing teams responsible for China digital performance
- regional China teams needing localised digital execution
- enterprise teams preparing content for AI visibility
- organisations unsure where to start with China website readiness
QEdge perspective
We created qedge.link because many global organisations do not need generic advice about China websites. They need practical support that understands both enterprise platforms and China digital delivery.
QEdge brings CMS, DXP, Sitecore, Search & Discovery and AI Visibility experience. qedge.link applies that experience to mainland China requirements.
Our goal is to help global organisations make China digital delivery more practical, more understandable and more effective.
FAQ
What is qedge.link?
qedge.link is QEdge’s China digital enablement initiative. It helps global organisations make websites, CMS/DXP platforms and digital experiences work better for mainland China users.
Why did QEdge create qedge.link?
QEdge created qedge.link to address the gap between global digital platforms and mainland China delivery requirements, including performance, frontend hosting, localisation, readiness support, Search & Discovery and AI ecosystem readiness.
How is qedge.link related to qedge.ai ?
qedge.ai represents QEdge’s broader CMS, DXP, Sitecore, Search & Discovery, AI Visibility and digital platform services. qedge.link focuses specifically on China digital enablement for global websites and platforms.
What solutions does qedge.link offer?
qedge.link offers China Website Assessment, Sitecore China Solution, China Frontend Hosting, Localisation & Market Readiness, and China AI / LLM ecosystem readiness support.
Is qedge.link only for Sitecore clients?
No. qedge.link has strong Sitecore relevance because QEdge has long-standing Sitecore experience, but qedge.link can also support other CMS, DXP, headless, SaaS and custom digital platforms.
How does qedge.link support AI visibility?
qedge.link helps organisations prepare China-facing content, metadata, FAQs, structured summaries and CMS/DXP workflows for AI search, answer engines, local LLM readiness and future AI-enabled discovery.